Howza (Tshepo Mosese), South African Kwaito star, presenter and actor, has launched a music video for his latest song “I choose to live” on November 10 in an effort to increase awareness of the impact of Diabetes in the world. Inspired by Howza’s own story of living with diabetes the song describes the distressing impact diabetes is having on the world and the importance of prevention. Written and performed with fellow South African artist Omen, the song features the voices of the celebrated Soweto Gospel Choir, who lost a member to diabetes seven years ago.
Global healthcare company Novo Nordisk decided to support Howza in driving his message forward after seeing him perform “I choose to live” in Johannesburg at the Diabetes Leadership Forum Africa 2010. Based on the amazing reaction caused by this performance, Novo Nordisk initiated the production of the music video as well as a social media campaign, which garnered immediate support from hundreds of people around the world. Available video includes “I choose to live” music video and general views of the Novo Nordisk Changes Diabetes® campaign Bus from various countries.