A small mention of the choir participating in Pepsi’s Africa-themed campaign.
The soft-drinks brand is to launch a football- and Africa-themed campaign that will follow the release of a charity song, Oh Africa, in January. A global TV campaign featuring the song will launch in March, building up to the World Cup kick-off in June.
Pepsi is running a competition online, planned by MindShare, to offer members of the public the chance to sing on the recording of its song, performed by Akon, Keri Hilson and the Soweto Gospel Choir. Winners will be invited to visit the recording studios in Los Angeles.
Sounds interesting–looking forward to seeing/hearing the end results!